typing is not activism….

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Coca Cola to pay for refuelling of Sea Shepherd and Greenpeace anti-whaling vessels.

with 7 comments

In a dramatic move earlier this evening, Terry Davis, the boss of Coca Cola‘s Australian division, announced that the frequently maligned multinational would throw financial weight behind the battle for whale protection in the Australian seas off Antarctica.

Tasmanian brewer Bluetongue Beer was recently purchased by Coca Cola Amatil. During last year’s whaling season, the company donated $250 000 to Sea Shepherd, enabling the group to acquire and operate remote communications equipment, as well as airing the following commercial in Japan.

Davis, recently returned from a holiday to Africa, tonight declared that “having just returned home after a holiday in Africa, my personal view is that killing whales in Australian waters is no different to poaching elephants: unacceptable. We are currently reviewing our brand strategy for 2008. Nothing is being ruled in or out.”

Shortly after this initial comment to media, a release was issued stating that

“Coca Cola Amatil has reviewed Bluetongue Beer’s policy of support for anti-whaling activists operating off the coast of Antarctica. We recognize the valid work that these volunteers do, and the challenges that they face.

The whaling fleet have a distinct advantage, recently demonstrated, in being able to refuel at sea. We think it only fair that the committed environmentalists of Greenpeace’s Esperanza and Sea Shepherd’s Steve Irwin show what they can do given the same opportunity.

We will be making the necessary arrangements with the two captains over the coming days. By our estimates, this kind of support from Coca Cola should help prevent at least 40 days of whaling in the Australian Whale Sanctuary, thereby sparing the lives of at least 400 whales.”

Such a move might have been too risky for the transglobal corporation just a few weeks ago, but the Australian Federal Court recently issued an injunction banning further whaling by the Japanese fleet in Australian waters. The move by Coke is certainly bold and sure to be widely applauded, and should not significantly compromise any of their international relationships.

Humane Society International‘s Nicole Beynon today served Australian papers on Japan’s whaling company at their head office in Japan. Company representatives assured Ms Beynon that they would throw out the papers from the Federal Court of Australia after she left.

In such a climate, the direct action of Sea Shepherd and Greenpeace with the unexpected support of Coke may be the best hope yet of survival for the ocean’s iconic giants.

Written by typingisnotactivism

January 24, 2008 at 3:43 am

7 Responses

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  1. I’ll be buying a coke today. !!!


    January 24, 2008 at 10:16 am

  2. Interesting – very interesting. Now if we can just get the buggers to address some of their own practices – such as water mining in India…..not to mention the Southen Highlands of NSW….

    & I noticed the other day that QuikSilver stores are selling Sea Shepherd Ts & caps etc etc.


    January 24, 2008 at 8:47 pm

  3. Pepsi and its assorted list of celebs will be appearing on a tv screen next to you, next week espousing their new found love of all things whale like….


    January 24, 2008 at 11:31 pm

  4. I believe it is Greenpeace policy not to accept donations from corporations, governments or political parties in order to keep it inderpendent and because it would compromise its core values. Dont go buying a coke yet! 🙂


    April 4, 2008 at 11:02 am

  5. Yes. Greenpeace will turn that donation down. They only accept funding from individuals.

    Go Greenpeace!


    June 25, 2008 at 9:23 pm

  6. yep. glad y’all are paying attention.



    June 25, 2008 at 10:22 pm

  7. That commercial was never shown in Japan. And those guys are not Japanese. “Kashikomarimashita.” The pronunciation is laughable. The glass door on the “sushi restaurant” with the noren a quarter of the way down — what the heck is that? Where was this filmed?


    August 18, 2008 at 5:25 pm

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